Iceland

Iceland is a unique British business, focused on frozen food, innovation, convenience & value. Our strategy aims to leverage these well-established strengths to achieve long-term profitable growth for our shareholders, colleagues, charities & the communities where we operate – such as our commitment to value: Iceland brand prices are benchmarked to ensure that we offer the same quality as the major supermarkets at a lower price, or better quality at a matching price.

Iceland becomes the first UK supermarket to remove palm oil as an ingredient in all its own label food – to be completed by the end of 2018.